Upp Technologies Newsroom

About Us

Upp is significantly improving retail performance for online retailers. London-based and co-founded in 2019 by serial technology entrepreneur Ben White and e-commerce innovator Drew Smith, Upp is the world’s first connected retail performance platform.

Upp’s mission is to create a world where retailers thrive by allowing their data to drive their success. The platform does this with an industry first: enhancing performance with retailers’ first-party inventory data. By connecting this data with third-party datasets such as Google’s live consumer data, retailers can automate their Paid Marketing, Google Shopping and Performance Max campaign management with a level of success previously unseen, and it’s all led by the retailers’ own inventory and channels.

The connection between first-party inventory data and third-party consumer data allows Upp to unlock previously hidden opportunities and optimize retailers’ performance. Retailers can instantly match supply with demand and maximize profits in real time within 24 hours of installing the software. Using unrivaled AI and machine learning, Upp works with, not against, other market-leading AI and Automation technology such as Google Performance Max.

Upp’s purpose is to enable retailers to reach their full revenue potential. Not just through paid marketing but also through data-driven and AI-led automated pricing, promotion and delivery fulfillment modules. The platform will automatically price, market and run promotions, and choose the best delivery method for products based on costs, value and timeframe - all through setting business goals and letting retailers’ data drive their success.

The numbers speak for themselves; Upp’s client list comprises 28 big brand names, including Charles Tyrwhitt, Nordgreen and Equus, with 39+ million retail products under management. On average, these clients have enjoyed a 62% increase in the rate of transactions, a 48% increase in available budget spend and a 27% increase in growth of revenues.

Upp is a market-leading force, disrupting traditional paid marketing models, manual tasks and agency roles. Replacing ambiguous paid marketing budgets with a previously unavailable, seamless connected retail performance platform. By building strategic software connected to business goals, Upp is also leading retail businesses to truly understand the impact of marketing spend, reduce unnecessary costs and improve profit.

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